ࡱ> GIF7  bjbjUU ",7|7| l \8N N N N N N N N 77777778 :n7N N N N N 7N N 7N .N N 7N 7L n#3?6N B `gm | .+4 ?6d708K4D< D<?6 Social Norms Planning Template Koreen Johannessen, LCSW and Jeff Linkenbach, Ed.D Assemble your team and answer the following questions about the proposed social norms project. Identify one person to keep track of stuck spots. State the general goals of your social norms campaign and misperceptions to be corrected: 1) 2) 3) State the setting (for example, college, community, middle school, etc:) Identify Target Population? (for example, all undergraduate college students at your school) Where Does Target Get Its Information? (for example, classroom posters, newspapers, direct mail, computers, key stakeholders) List Current Or New Dissemination Strategies Available To You 1) 2) 3) 4) 5) What Primary and Secondary Data Sources Will You Use? 1) 2) 3) 4) Create Data Schedule Including: Question development Survey design Survey administration Data collection Data entry Data cleaning Data analysis Data reporting Campaign Market Plan Number of exposures Market testing strategies Placement schedule Anticipated Costs for Design, Production Graphic design Photography Media outsourcing Costs associated with market testing including incentives Soft ware Equipment Placement - What Are Your Present Resources (people and funding)? Free sources (newsletters, letters to the editor, curriculum infusion, presentations to key stakeholders, etc.) Placements for sale Staff Volunteers What Existing Staff or New Hires Will You Need ? Graphic designer Market testing staff Additional project staff Evaluation staff What Skills/Training Required Of/For Staff? Social Norms theory and implementation training Social Marketing training Survey, data collection and analysis training What Will You Outsource Vs. Complete In-House? Program planning Grant development and writing Campaign marketing Data collection, analysis Materials development Materials placement What Teams Will You Create? Media Data Administration Organizations/Communitys Readiness - Rate 1(not ready) 10 (very ready) Keystakeholder buy in Staff adequate number to do the job Staff appropriately trained Adequate resources for exposure to the norms Resources for a minimum of one full year of full implementation Sustainability Keystakeholder Issues That Must Be Addressed Understanding of the theory and practice of social norms Understanding and agreement of risk reduction model Competing strategies Sustainability Policies and practices that would support or negatively influence a social norms campaign Media relations  "U CJ>*56]\aJ(CJ(aJ(UVDGJM$If uvw$Ift$$Ifl40 &  t%0'64 lawx  D$Ifr$$Ifl40 &  t%0'64 la 1FUk{}}}}}}}} & F$Ifr$$Ifl40 &  t%0'64 la$If  8GSeh}}}ssss & F$If & F$If$Ifr$$Ifl40 &  t%0'64 la j ~ sliiii & F$Ifr$$Ifl40 &  t%0'64 la$If h$If^h & F$If      B r }}}}sii & F$If h$If^h & F$If$Ifr$$Ifl40 &  t%0'64 la  . 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